What is HCBU®?
HCBU® helps individuals, teams and organisations make work better — through being Human, Creative, Bold and Unique. We believe work should be Human — and we've built everything around that belief.
The platform is grounded in four core dimensions:
- Human — How connected, valued and recognised you feel as a person at work
- Creative — How much freedom you have to think, innovate and express ideas
- Bold — How empowered you feel to take risks, challenge norms and lead with courage
- Unique — How much your individual strengths, values and identity are seen and celebrated
About the Founder
Kirk Daniel — Founder of HCBU®
Kirk is an organisational development practitioner, coach and facilitator with over 20 years of experience across organisations of all shapes and sizes. He holds an MBA and is a qualified NLP Practitioner. He has been coaching since 2002 — both formal workplace coaching and informal business coaching.
He has worked with over 10 organisations — from early-stage startups to established businesses and public sector bodies — across the UK and beyond.
"I've spent years watching talented people become disengaged, creative minds get stifled, and bold ideas die in meetings. HCBU® is my commitment to helping people, teams and organisations become more Human, Creative, Bold and Unique. Because when work feels right, everything changes."
— Kirk Daniel, Founder · MBA · NLP Practitioner · 20+ years OD experienceWho is HCBU® for?
Used across organisations of all shapes and sizes — from early-stage startups to established businesses and public sector bodies. Works equally well for individual self-development, leadership team development, and practitioner-led coaching engagements.
Does any of this sound familiar?
HCBU® was built for these exact moments — when something feels off at work but it's hard to name what.
Free Tools — No Sign-Up Needed
📋 HCBU® Insight Survey
120+ questions across all four HCBU® dimensions. Full personalised report, AI insights and a 90-day action plan.
See membership →Products & Services
👑 HCBU® Membership
Access to all the HCBU questionnaires, apps and AI tools, your personalised reports and action plans, the newsletter, your Insights Partner, the community space and the monthly Reflection call with Kirk.
Become a member →🤝 HCBU® + Kirk
Everything in HCBU Membership, plus a monthly 30-minute one-to-one with Kirk. Kirk reviews your insights and commitments beforehand. 30 minutes. No catching up. Straight to what matters.
Join HCBU + Kirk →🏢 HCBU® for Organisations
When the challenge is bigger than one person: facilitated workshops, team interventions and deeper consultancy.
Let's talk →🎓 Practitioner Licensing & Certification
Full certification to use the HCBU® framework with your own clients.
Learn About Licensing →The HCBU® Human Path
A five-stage journey from insight to lasting transformation:
- Stage 1 — Insight: Data-driven diagnostics — the HCBU® Insight Survey
- Stage 2 — Reflection: a thinking partner that knows what matters to you, via the Partner App and Growth App
- Stage 3 — Learning: Self-paced courses built around the HCBU® framework
- Stage 4 — Community: Free Community Space and private Members Community
- Stage 5 — Transformation: Guided 1:1 coaching and organisational change
Contact & Links
- HCBU home: https://www.hcbu.org
- HCBU Insight: https://scenarios.hcbu.org
- Email: info@hcbu.org
- Phone: 07816 142641
- Book a discovery call: Book a free 30-minute call
- Sample report: View a free sample HCBU® report
- Privacy Notice: Read our Privacy Notice
- Our Approach & Guarantee: 14-day satisfaction guarantee